digital4pharma Search Masterclass
Search marketing has rapidly become a cornerstone of any marketers strategy. For the pharmaceutical sector, Search still represents a huge area of untapped potential whilst also presenting sector-specific challenges. With the current guidelines on use of digital in general and search in particular remaining unclear, how do you, as a marketing professional get the most out of Search?
These are just some of the key isses we will explore and discuss in the digital4pharma Search Masterclasss. Alongside live, practical case studies and working models, leading speakers in the Search arena will cover the core principles of Search Marketing including:
- Pay per click (PPC) theory and relavnt case studies for the pharma market
- Reaching Healthcare Professionals (HCPs) using specilist search engines
- Search Engine Optimisation (SEO) for the healthcare market
- Upcoming trends in Search including proximity related Search using mobile
We will finish the session with a workshop where you will work with a cutting edge Search planning tool to explore some of the key concepts examined throughout the morning to build a campaign which will deliver upon a common set of objectives. You will leave the session with a thorough knowledge of both the core principles and cutting edge developments in Search whilst being able to apply both to the specific needs of your organisation.
Who Should Attend
- Pharmaceutical marketing professionals of all levels
- Medical Directors seeking to understand search marketing within the context of the current regulatory landscape
- Media agency professionals wanting to build an expertise in Search within the pharmaceutical marketplace
- Digital agency professionals looking to enhance their Search expertise within the pharmaceutical marketplace
- Media owners within the medical media sector
- Those looking to integrate Search into their existing business strategy
Pre-requisites
- Basic digital market knowledge. If you are new to digital, we recommend our Introduction to Digital course
EVENT SOLD OUT
Confirmed Speakers
Jens Monsees
Google - Industry Head, Consumer Goods & Healthcare
Jens Monsees (1970) studied Business Administration in Kiel and Rotterdam specializing in International Brand Management and Innovation Management. At Google Germany, Jens develops the online-marketing presence of multinational companies in the Health Care and FMCG market. Before joining Google, Jens was global Innovation Manager for the BMW Group. He developed the BMW-web.tv Platform which was rewarded as the websiteof the year in Germany 2008. From 2003 until 2006 he was responsible for the global Communication Strategy of MINI at the BMW Group in Munich. In this position he was the Launch Manager of the MINI Cabrio. Jens Monsees started his carrier at Kraft Jacobs Suchard in Bremen working on Milka and Toblerone. From there in 1999 he moved to the Henkel KGaA in Düsseldorf, where he was leading several German and international brands in the body-care and detergent market like Fa, Sidolin, WC-Ente, Bac, Squibb, etc.
Amanda Davie
Founder - Boolian
Previously Head of Search at i-level, Amanda has over 10 years experience of digital marketing. Amanda now runs a very successful boutique digital communications consultancy, specialising in Search.
Jay Cooper
Mobile Response Unit - Director
Jay Cooper is a mobile marketing strategist, specialising in the field of CRM through mobile channels His experience is drawn from 20 years spent working within DM, most recently as Head of third-party CRM for Blyk, the ad-funded MVNO (mobile network) for 16-24 year olds. Now as Director of Mobile Response Unit, Jay works with organisations to identify potential opportunities mobile may present and then devise and deliver mobile solutions. By working in this pioneering field of driving engagement through dialogue, Jay has been able to push the boundaries in what is possible in mobile marketing.
www.mobileresponseunit.com
John Perkins
Rapp - Managing Partner
John Perkins is Managing Partner at RAPP and heads up all healthcare business at the eagency. Under John's leadership, RAPP has developed digital aloutions for Pfizer (Lipitor and Viagra), BMS, Novo Nordisk, GSK, Astra Zeneca, Philips and others. RAPP leads the way in development of digital consumer education programmes.
www.uk.rapp.com
Kate Cooper
digital4pharma - Founder, digital4pharma & MD, Digital Training Company
Kate Cooper is has many years experience of working within the digital marketing sector with time spent at News International, Conde Nast and Redwood. Currently MD of Digital Training Company, Kate founded digital4pharma after realising there was a need for a high quality, cutting edge digital education programme specifically tailored for the pharmaceutical sector. Kate is passionate about driving growth of knowledge, expertise and understanding within the digital sector. She also runs the influential digital networking group Digital Lounge.